Digital & Print Marketing

Launching Cherokee Classical Academy

In March 2025, Liberty Classical Schools announced the opening of Cherokee Classical Academy, located in Canton. This was a last-minute pivot from another planned school launch, and the team had just under a month to promote the school to this new community and solicit 500 applications. State charter schools like CCA usually have a year to promote the school and six months to solicit applications.

This tight timeline called for digital and grassroots marketing. I launched the school’s website. I promoted a dozen online and in-person parent information sessions. I created print materials to distribute to in-person attendees, often giving stacks of materials that parents would give to friends. I designed promotional yard signs and placed them across Kennesaw and Woodstock. I bought digital ads on community news sites. I placed a story in the Cherokee News-Tribune. I built a social media following for the school through paid ads and organic growth. When the enrollment application closed at the end of March, there were over 600 applications.