Avery Padgett
Digital Marketing + Graphic Design
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Atlanta, GA
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Digital Marketing + Graphic Design 〰️ Atlanta, GA 〰️
I am a digital marketer and graphic designer living in Atlanta, Georgia. And I am enchanted by the fact that human beings are, by nature, storytellers.
“We tell ourselves stories in order to live,” reads the opening line of The White Album, a collection of essays by Joan Didion. We make sense of the world around us through story. We find community through one another’s stories. We understand where we have been and where we might go by studying history.
And where are we right now? We are pickled in content, overstimulated, and pessimistic.
But this doesn’t mean people like me should log off and go home. It means that we have the opportunity to stand out by telling meaningful stories and infusing quality where there seems to be only quantity. We can add something to the conversation, or even start a new one.
Let's make the internet fun again!
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Let's make the internet fun again! 〰️
Like most people, I have a complicated relationship with the internet, particularly social media. But I remember it not so long ago. I recall how exciting it was to step through this magical and mysterious portal. And what was on the other side?
Connection. Discovery. These are things that got us hooked in the first place. Remember when Facebook first launched to the public? Simultaneously, all across the country, everyone was connecting with friends they hadn’t spoken to in years. How cool!
Of course, the world is a different place today. So is the internet. But we are still human beings who connect and learn through stories! It brings me so much joy in my career to seek out stories and decide how best to tell them,
Every organization has a narrative, and it is a crucial task to identify, distill, and communicate this narrative while preserving its integrity. I do this not with a one-size-fits-all approach, but with care and intention.
As a generalist, I love finding the right mix of media and channels to create the perfect fit. I am passionate about packaging every story with excellence every time.